DEMOSNTRATION OF MATSUSHITA

Mohammad Suyanto

Abstract

Matsushita comes from ordinary people and was raised in poverty near the small village of Wakayama. He has seven brothers and sisters. His family had once lived relatifmakmur, but after his father's business went bankrupt commodity, he lived in poverty. Matsushita left school in 1904 and an apprentice to a charcoal maker. After a career that he became an inspector at the Osaka Electric Light Company, and eventually established his own company, with the name of Matsushita Electric.

Matsushita to produce for the first time is a plug adapter. This adapter has actually proposed to the previous employer but did not receive a response. To create this product, along with four companions Matsushita took four months. After this product so no one was going to buy this product.

Companies start to believe, when he received orders insulator plates. Orders are filled in a timely and high quality products. Of their profits, Matsushita develop innovative Speda lights. Like the adapter products, bike lights are not attractive to retailers. Matsushita then asked the seller to demonstrate to leave a light burning in each of their stores singgahi. These demonstrations attract customers, so the business began to walk and is the cornerstone of suskses Matsushita. In 1932 Matsushita knew already has 1000 employees, 10 factories, and 280 patents. The decision to demonstrate its products to customers is the basis for the beginning of the empire.

Matsushita to build ships and aircraft in the Second World War. In 1958, Matsushita Electric received awards for the quality of factory operations and in 1990, Matsushita bought MCA company. Matsushita has created one of the most famous brands in the world, the Panasonic and has created a 42 billion dollar business. All started with capital from scratch and defeated dreams west industries and use the philosophy of running water.
STMIK AMIKOM Yogyakarta to attract students, students' work demonstrates to prospective students. Prospective students didemosntrasikan how to make television ads, how to create multimedia profiles in Bappenas. Mebuat including cartoon film "Jatayu" and "The Adventures Abdan". Prior described how to make it, the cartoon was screened first. Most prospective students marveling at the students' work is STMIK AMIKOM Yogyakarta addition STMIK AMIKOM Yogyakarta demonstrate, how the lecturers to teach through the Super Training Excellence (PSU), for prospective students. More than 90% of prospective students were satisfied with the training and teaching styles dosen.yang very interesting, because previously the lecturers have been given training how good teaching is. Finally they register and become a student STMIK AMIKOM Yogyakarta.

source: journal.amikom.ac.id