Abstract
The fourth step, after we have a positive mental attitude, have a dream and has started a business was how to bounce business. For businesses bounce we need to think, try and pray harder for our companies have a better position than other companies. This is what we call by using the strategy. When we do not know how berstrategi, because they do not have the science. What is marketing, what is human resource management, what is financial management and operations management what it is, it does not know. Science is the way we find in managing the business. How can the company continue to run, still can pay employees and still no activity had also a strategy.
When we first started with friends founded Primagama, with only a 2 students, so we tried to find strategies to get more students. I have discussed previously are invited 3 neighbors with certain conditions. Simple language is charity. "You come alone," we asked. "No cost Mas" they said. "Best .. but the conditions brought Speda motors" we give the requirements. "Near kok. The road could be Mas "they replied. "Anyway you have to take motorcycle" we hope. "Oh .. yes .. Mas" they are willing. After they entered counseling, seen in front of the number of motorcycle 6 consisting of 2 of our motorcycle actual students, 3 students free bike and motorcycle instructor 1 (tentor). With eliminate the 3 students are to our charity and is a weapon very powerful marketing. A small tutorial that existing activities. The existence of the activity is part of marketing is very important, although it is still a simple activity. It also makes us more confident, so I myself have come out of the room and in front of the office nampang, because there is activity. In my heart I said "Why .. There's .. There are students who test counseling we did ". Then my friend asked to open on Sundays. Incredibly, there were 14 children mostly come from the Holy register our tutorial. Increasing confidence.
We are constantly trying to make the students more. Strategy in our language we do is do something different with the others. Opportunity we get after the issue that the college entrance test state at the time of matter called IPA / IPS Integrated. All high school students to interpret what confused the matter of IPA / IPS Integrated, including the teacher, too. We are also confused, so we consulted the Department of Education. From the results of these consultations we finally have a little picture of the IPA / IPS Integrated. Then we make about IPA / IPS Integrated think our version that is not necessarily true. We invite high school students by using the Test Trial UPA / IPS Integrated free. Predictable, students interested very much and that's an opportunity to market our test counseling. Before the test trials started, we make promotion to the participants, about one of the benefits Primagama test than any other guidance. From the campaign netted 62 students who follow the guidance Primagama test. Different strategies with assistance from other tests, as we call it a unique touch strategy. Learn more SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance
source: journal.amikom.ac.id
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