marketing information, product promotion, motivation

Thursday, January 21, 2010

Capital WHAT YOU HAVE

Mohammad Suyanto

Abstract

You can start a business without cash with what you have. Ramli who demand celebrities bordirnya Indonesia, 2 first capital owned sewing machine.

When I start a business for the first time, capital is what I have. "Yanto. If you want to get the money. That in the next room there is a new kedondong taken from the tree by Mr. Soleman, we pembatu "said Grandmother taught me the business. "Yes Grandma I will practice selling" I replied. I enter it individually kedondong up my backpack is full of pride. That night so long, I hope soon the morning to practice segea selling kedodondong. I left early at 6:00, half an hour faster than I usually go to school. Arriving at my grammar school kedodondong on old newspapers. Half an hour I'm waiting for a buyer, but there are none that I bought kedondong. "Clang-clang bell sound ....." enter school. I packed up sales, old newspapers and put into a backpack kedondong to prepare a lesson. Istirahatpun arrived, I market my kedondong and not so long my friend came Susi and kedondong Utami to buy it. "It costs how Yan?." They said. "Five dollars can be two" I said at the time. "Dikasih bonus one yes" their bargaining. "Yes, can" I replied. Susi and Utamilah the only buyer on that day. Not too long a break is over and I have to pack my merchandise. After the bell back, I was thinking how to kedondong runs out, because there are many, only one buyer. Then I approached the seller salad, namely Mrs. Sus. "Mom can I change this kedondong with rujak?" I asked with a little pleading. "Can Mas Yanto 'said Mrs Sus. After rujak wrapped, then I take home with a heart very happy to have successfully sold and traded kedondong kedondong with rujak. This is my first business I have never forgotten. "This Granny rujak. My grandmother taught me to sell "I said to my grandmother gave me a pack .. The lesson that my grandmother was given a lesson which is the starting point of my way of thinking in the business world. Event, could mebaca opportunities. When the season then I am selling mango mango. When the summer sales and I wind kite and fountains. My fountain made of plastic with a diameter of approximately 5 cm. When the rainy season, I went into the woods looking for a small bamboo ruasnya long, so you can make a toy "tulup" shooting game by blowing one end of the bamboo that has been given a bullet out of clay or small fruit. After a tulup, then I sell at the price when it Rp.5, - getting three. You can also start a business from what you have.


source:http://journal.amikom.ac.id

Mediates

Mohammad Suyanto

Abstract

Starting a business without cash you can also do with a broker. Mediates in essence is to sell information. Information is the heart to succeed. Mr Ali became an intermediary when STMIK AMIKOM Yogyakarta buy land owned by PT. Djarum in the Ring Road North Road Condong Catur, Sleman Yogyakarta. The purchased land area of Yogyakarta STMIK AMIKOM approximately 6000 square meters. Price per meter when the USD. 275.000, -, then the overall price of Rp. 1650000000, -. Mr Ali got 2.5% of the overall price as an intermediary, namely Rp. 41,250,000, -. With such a large revenue transactions at all, then it becomes an intermediary becomes a very interesting job. Likewise, when I sold the land in Jogja Kembali Monument, for Rp. 220 million, my friend as an intermediary received Rp. 5.5 million from me. Not to mention my friend also got part of my land buyers. Not good enough?.

I have a friend named Mr. Bambang, who lived in Surabaya. One of his job but also has a law firm to mediate from his friends. Mr. Bambang usually mediates selling large companies. If Mr. Bambang said that the company is Clear, the new friends would buy the company. Professional fees, which obtained no longer in millions of rupiah, but in billions of rupiah. Although rich, but Mr. Bambang people remain simple. Some of the money used to purchase various universities and schools and given to his friends that financial capability is still far from it. "Iki paculono fields, hoe-neng ojo paculan" said Mr Bambang gave advice to his friends.

You can mediate a variety of products. Sovereignty in the People's Daily every day always comes up text-based ads that offer a variety of opportunities. Starting from home, land, cars, motorcycles, mobile phones, electronic goods and various others. You can use all the information that is extraordinary. You can be a mediator of a variety of human needs. You now have a new conglomerate, because it has a variety of merchandise countless. New Itupun from one medium. Not using media other than the Daily People's Sovereignty. Especially in the media called the Internet, more business opportunities scattered like stars scattered in space. Mediates is a very promising job that makes you able to start a business without cash. Good luck, hope you succeed.


source:http://journal.amikom.ac.id

WAKE UP AND FACE REALITY

Mohammad Suyanto

Abstract

"Almost all the strategic principles and tactics that work for large companies can also be used effectively to market their products by small companies. Any strategy or successful learning that consumers in a particular product category can usually be applied successfully to other products that are not related, but the dynamics of the same consumer. Companies top marketing personnel to educate them gain a deep knowledge of customers through daily life. Seeing the ads on television, a walk in the mall, talking with friends and family. Failure to clearly state the benefits for consumers are the biggest problems in the marketing world today. Many companies have spent millions of dollars to provide information about the company to the consumer, but they could not make the sale "said Eric Schulz in his book The Marketing Game. That's the reality.

Carol Loomis, Fortune magazine editors research the 150 companies in three time periods, namely 1960-1980, 1970-1990 and 1989-1999. In each period, only three or four that could grow 15% or more. Approximately 20 to 30 companies achieve growth of 10% to 15%, 40 to 60 companies achieve growth of 5% to 10%, 20 to 30 companies to grow 0% to 5% and 20 to 30 companies did not grow up (down). With such reality, it is not surprising if companies start doing some bad things to increase their growth rate.
Reality is the core of the strategy. The purpose is similar to a dream, get up and face reality. The point is the market reality. It's better to be first than to be a better, that's the reality rather than fantasy. "While the CEO can not do all those things today, one thing they should always consider is the morality market. If one of your marketing experts to meet you by bringing a new product, ask how many similar products that previously was in the market. Then urge him to explain why consumers want to buy the product, rather than competitors' products. If the answer is not satisfactory, send it back to his office. But before he left, remind her that one of the first law of positioning is better to be first than to be better. That is reality not fantasy. Similar to a dream destination. Get up, and face reality "says Jack Trout. "Marketing is too important to be left to the marketing department" said the late David Packard, co-founder of Hewlett-Packard.


source:http://journal.amikom.ac.id

FONDASI KEPEMIMPINAN (2)

Mohammad Suyanto

Bezos merupakan pendiri Amazon.com, yang pada awalnya hanya merupakan toko buku.. Mengapa ia menamakan perusahaannya dengan Amazon ?. Karena “sungai Amazon merupakan sungai terbesar di dunia” kata Jeff Bezos. Bagaimana dengan sungai Nil ?. Sungai Nil merupakan sungai terpanjang di dunia, jika dibandingkan dengan Sungai Amazon volume airnya hanya merupakan anak sungai Amazon. Sungai Amazon memuat 20 % air bersih dunia, maka Jeff Bezos mempunyai tentang perusahaannya kelak menjadi perusahaan yang menguasai 20 % pasar dunia. Amazon.com yang membuka situs E-Commernya pada bulan Juli 1995, bermula dari toko buku kemudian meluas ke compact disk (CD) kemudian ke lelang dan sekarang ribuan produk yang berbeda dan pedagang yang berbeda. Pada tahun 1996 dapat menjual 15,7 juta dolar dan melonjak menjadi 600 juta dolar pada tahun 1998. Amazon.com dilaporkan pada tanggal 1 November sampai 23 Desember 2002, konsumen yang melakukan order di seluruh dunia 56 juta item sehingga menjadi toko online terbaik tahun 2002 versi majalah Yahoo.

John F. Welch, Jr (CEO) dari General Electric menyatakan :“ Kami menggunakan tiga prinsip operasi untuk menetapkan suasana dan perilaku di General Electric : tanpa perbatasan dalam semua perilaku kami, kecepatan dalam segala hal yang kami lakukan dan peregangan dalam setiap sasaran yang kami tetapkan". Perilaku tanpa perbatasan memperpadukan dua belas bisnis global besar, masing-masing nomor satu atau nomor dua di pasar, ke dalam laboratorium luas yang produkutamanya adalah gagasan baru, bersama dengan komitmen umum untuk menyebarkannya keseluruh perusahaan. Kecepatan adalah sesuatu yang biasanya tidak ditemukan dalam perusahaan sebesar General Electric, tetapi di General Electric ditemukan dalam bentuk kecepatan pengembangan produk, rancangan ulang daur (dari pesanan sampai pengiriman), menetapkan kembali kemampuan dengan mengurangi investasi pabrik dan peralatan. Peregangan berarti menggunakan impian untuk menetapkan sasaran yang melebihi target yang telah ditetapkan.

Meskipun demikian banyak pemimpin yang tidak memiliki unsur spiritual dalam visi hidup meraka, maka tidak heran banyak pemimpin yang sepintas tampak bahagia, makmur dan sukses duniawi yang melimpah, tetapi hidup mereka hampa tak bermakna. The New York Times melaporkan bahwa pendapatan riil telah meningkat lebih dari 16 % selama tiga puluh tahun ini di Amerika, namun orang Amerika yang menggambarkan diri mereka sendiri sebagai “sangat bahagia” sesungguhnya dalam kurun waktu yang sama telah turun dari 36 % menjadi 29 %. Dalai Lama mengatakan “Orang dapat lebih bahagia jika saja mereka saling berbagi kekayaan, berbagi teman yang lebih banyak, nama yang lebih harum, hal-hal positif yang diwariskan, dan juga berkurangnya penyesalan saat mereka meninggal nanti. Mereka dapat berkata pada diri sendiri, setidaknya aku telah menggunakan uangku untuk membantu orang lain”, demikian tulis Howard C. Cutler dalam buku The Art of Happiness at Work.

Pemimpin besar yang tidak bergelimang harta, bahkan tidur di tikar yang membekas pada tubuhnya, bersahabat dengan kemiskinan dan orang yang lemah, tetapi hidupnya penuh makna ádalah Muhammad SAW, yang merupakan pemimpin yang mempunyai visi menjadi rahmat seluruh alam.



soursource:http://journal.amikom.ac.id

Foundation LEADERSHIP (1)

Mohammad Suyanto

Abstract

According to Drucker, the foundation of effective leadership is thinking about the vision and mission of the organization, define, and enforce a clear and real. Leaders set goals, determine priorities, and establish and monitor standards. Meanwhile, according to Tony Buzan in his book The Power of Spiritual intelligence, vision is defined as the ability to think or plan for the future wisely and imaginatively, using a mental picture of the situation can and may occur in the future.

"Leadership is the core of the strategy" said Jack Trout. No one will follow you if you do not know where to be moved. Akio Morita Sony gives direction to find new markets with the title "pioneer spirit". "Sony is a pioneer and was never intended to follow the others. Through progress, Sony wants to serve the whole world. Sony will always be the inventor of the unknown. Sony has a principle of respect and support the ability of a person and always brought the best out of someone. This is a vital force for the Sony "Morita said. Sony created the handycam, the first home video recorder and floppy disk. The most famous success was the idea Walkman tetantang Morita.

"A computer on every desk in every home, running Microsoft device" said Bill Gates. So when Bill Gates created the MS-DOS, it makes the Windows operating system as well as home use window (window) that causes Bill Gates became the world's richest entrepreneurs. It is not really true that only Bill Gates alone is responsible for placing PCs in offices and in homes around the world, but Bill Gates has a vision to see what is possible and the desire to turn that vision into reality.

Thomas Watson Sr.. company renamed Computing Tabulating Recording Company to International Business Machines (IBM), although not yet operate at internationally, but Thomas Watson had a vision that the company later became the company that operates internationally. When Watson called the International Business Machines (IBM) a lot of people when it was ridicule. Some even say that Watson gave the name of exaggerating the company. But now IBM is a modern company and its managers become role models to suit a white shirt, plain tie, the spirit of extraordinary selling. In 2003 this IBM Computer Company was selected as the most amazing world of Fortune magazine.


source:http://journal.amikom.ac.id

UNIQUE TOUCH STRATEGY

Mohammad Suyanto

Abstract

Many strategies are used to excel in competition. When I first Primagama, only get 2 students, so we tried to find strategies to get a lot of students. Primagama strategy, as we call it a unique touch strategy that is inviting high school students by using the Test Trial UPA / IPS Integrated free. This strategy is carried out, because when the college entrance test will use the test country IPA / IPS Integrated. Primagama the guidance of the first test that can hold a test trial IPA / IPS Integrated. Because the test trials IPA / IPS Integrated first time, the participants lot. Before the test trials started, we make promotion to the participants, about one of the benefits Primagama than any other test guidance. From the campaign netted 62 students who follow the guidance Primagama test. The next strategy is sntuhan unique Accepted Insurance Program. Acceptable collateral, if the intention is not accepted in State College, does not pay, only pay the registration fee IDR 10,000, - and that is what is called Accepted Security. The idea of Mr. Purdi this, we do not put up the field with Customer Service in two places. First place in Jalan Kapten Tendean No. 7 directly handled Mr. Purdi, and second place at Road Demangan Kidul No. 92, immediately I handle myself. Customer servise handled by who knows all the ins and outs Primagam, from a practical formula to predict the technical problems that will come out in the PTN. We can not imagine, if participants who joined Primagama enormous. Especially after the entry proved State University lot, which was announced in the Daily People's Sovereignty.

Likewise, when I founded the Center for Computer Education and Management IMKI, unique touch strategy that I do is the One Year Professional Program, which is equipped Computer Education Practical Management Education and Entrepreneurship. When there was no computer education one year old. "If you're 1-month computer course, or 3 months only a little, but if you're 1-year course will be banya" I said to the prospective participants of the course. This strategy proved effective.

When I founded STMIK AMIKOM Yogyakarta stratetgi did I use a unique touch. The weakness that I see, Higher Education in the education of mental attitude. So begins AMIKOM education in the mental attitude of education first. This mental attitude education in AMIKOM known as Super Excellent Training. The training model incorporates Super Camp from Bobby De Potter, Achievement Motivation Training and Training Spiritual Emotional intelligence or intelligence. To maintain this mental attitude, when college students are required to wear a tie, eventually led to "The College Place tie". While education in the knowledge and skills to do with using the facility above average, so the "Excellence in Information Technology Trend". In addition, concentrations are offered including Advertising Television, E-Commerce and Cartoon Film. Unique touch strategy turns out that, once we know the name or Strategy Differentiation Strategy Positioning.


source:http://journal.amikom.ac.id

BRAND BUILDING

Mohammad Suyanto

Abstract

Most people assume that building the first brand to use large-scale advertising. Facts prove it that companies have built brands melenggenda world for the first time using public relations (public relations). Public relations involves a variety of programs designed to promote and / or maintain the company image or products. Advertising is needed to maintain the brand to not die, but not to build a brand for the first time.

Public Relations Microsoft uses when it launched its new operating system Windows 95. Windows 95 bukanlan actually a completely new product, but it makes Windows 95 is very easy to use as well as Macintosh. Pemunculnnya dated August 24, 1995 was a tumultuous day for Windows 95. The Wall Street Journal estimates that 3000 cover story, 6852 story and over 3,000,000 words devoted to Windows 95 from July 1 until August 24. Microsoft teams around the world to do publicity to attract attention. Windows 95 banner hoisted by 600 feet from the Toronto CN tower. Sprinkle red, yellow and green of the Windows 95 logo on the Empire State Building in New York. Paying The London Times's to distribute free of charge all the daily publications, 1.5 million copies to the public. When Windows 95 is sold at 90 dollars, thousands of people lining up to buy it. At the end of the first week, sales in the United States alone reached 108 million dollars. Microsoft to pay 220 million dollars for the Public Relations. Why does Bill Gates spend so much for Public Relations?. There are two possible reasons. First, worry about the defects found in earlier versions of the operating system, computer users may be reluctant to buy it. Microsoft wants to overcome this reluctance. Second, Apple Computer quickly menutunkan computer prices in hopes of selling more Macintosh computers before Windows 95 is similar to the Macintosh operating system on the market. Microsoft wants to stem the flow of Macintosh sales by selling as many Windows 95 packages in the shortest possible time.

Anita Roddick built The Body Shop is a brand of the world without advertising, but do Public Relations all over the world tirelessly to introduce the product. Wal-Mart as the most spectacular corporate world, only slightly out ads. Similarly, Intel, Dell, Compaq, Gateway, Oracle, Cisco, SAP, Sun Microsystems created the first time in the pages of the Wall Street Journal, Business Week, Forbes, and Fortune, by publicity, not advertising premises. We also started Primagama, IMKI, STMIK AMIKOM, PT Time Excellindo, PT. Vision Surya Mataram, PT Radio MQ FM, PT. GITS, AMIKOM.NET, AMIKOM Traning Center, and by using the Public Relations.

source:http://journal.amikom.ac.id

START A BUSINESS WITHOUT CASH

Mohammad Suyanto

Abstract

In addition to opening a business without cash payments in the back, you can also open a business with a payment in advance. Combined with the payments start at the back and the payment in advance is the most ideal. Or office buildings, advertisements, brochures can be obtained by payment in the back, while our customers use the payment in advance. Business of courses, vocational education institutions and even education can be done with tinggipun prepayment strategy.

By the time we open a branch of the Central Computer and Management Education in the street IMKI Abubakar Ali number 20 Kotabaru Yogyakarta, after advertising in the Daily People's Sovereignty which can be paid at the back, finally got 35 students. Then given a public lecture that contains an explanation teantang material will be taught for one year. Starting from the material to Achievement Motivation Training System Analysis. Suddenly, they ask "Where kok Pak computer does not exist?". "Look at what it said in the ad?.", I asked. "Computers equipped Pendikan practical management education and entrepreneurship," they replied. "You are right. In this first month you will get a practical management education and entrepreneurship, and computer lessons to be continued "I answered, saying to myself" but you also have to pay ". After one month they were satisfied, eventually pay. Of these students my money credited to the computer 12 computer. "That's the computer" I said. "Oh yes the computer has no sir" they said. I smiled and said to myself "that actually your money". So we can operate the business with advance payments, ie payments from our customers.

Even when I'm with my friends from Totalwin Institute of Management in cooperation with Warnbrough University, England. open the MBA program (when it was not banned), enough to provide five-star hotels that can be paid at the rear, then the students pay in advance. The first time, prospective students are collected at one-star hotels are given an explanation of the MBA program from Warnbrough University. Including how much it costs, if you had to courses in the UK. If Indonesia can attend Indonesian use the medium. Thesis only in English in the supervision of the Representative Warnbrough University of Australia. Having finished a public lecture, for those who are interested can provide a down payment USD. 1.000.000, -. From the money can be used to rent the room along with other equipment, so that managers do not spend money. After a minimum of 15 students enrolled, the college immediately began. Thus, hotels and other facilities can be met with advance payments from students. From the results of the MBA program can eventually be used to establish MM Program STIE "ABI" Surabaya. Management Master Program Perhaps the best-selling in Indonesia, because it has a student About a 1000 people.

source:http://journal.amikom.ac.id

Toss DO BUSINESS WITH NOBLE

Mohammad Suyanto

Abstract

Many entrepreneurs or companies when in a state of recession or in trouble memPHK conducted with employees, even state-owned property that serves pemerintahpun provide jobs as the responsibility for implementa-tion of the Constitution, such as PT. Indonesian Aerospace employees prefer memPHK. But it was not done by the famous clothing company Levi Strauss.

Levi Strauss came from Bavaria. He arrived in New York in 1847 and collaborated with his stepbrother in the business of goods dried. In 1853 Strauss went to San Francisco to build his own business. The opportunity came when one of its customers, Nevada tailor named Jacob Davis, shows an idea of changing his trousers. Result trousers strong and durable, suitable for use when you're a gold miner or a farmer. Davis takes $ 68 to register the design patent. In 1873 Strauss and Davis patented the pants, or "waist-high overalls" was called at that time. Companies increasingly prosperous and when he died, the company has a wealth of Levi Strauss $ 6 million.
The greatest challenge facing the company occurred in 1906, when an earthquake followed by a fire that destroyed the company headquarters and two factories. The actions of Levi Strauss to give credit to customers so they can grosirnya up and back in business. Companies continue to pay his employees and a temporary office and showroom is open to give them something to do, while the new headquarters and a factory was built. At the time of great depression, when the CEO Walter Haas Sr.. Stay hiring employees by having them build a new floor at the company factory on Valencia Street in San Francisco and not dismiss them. He argued that workers who are authorized, the people who share the values and aspirations are similar to companies such as managers and owners, will make the company become the market leader. "You can not make people excited or get their support unless the organization has a soul" Haas said. Then provide equal opportunity for African-Americans to work in the factory plant in the 1950s and 1960s, when they expand their business into the southern states. In line with its business development, community of people who embrace their tradition of growing together. Levi-Strauss is now getting 40 percent of its profits from international business and plant products in more than 50 countries around the world. A quarter of employees working outside the United States. Levi Strauss chose to do the noble effort to keep driving up hiring employees when the company was in trouble. By doing noble Lord probably helped. We hope PT. Indonesian Aerospace to do the same.


source:http://journal.amikom.ac.id

Commitment

Mohammad Suyanto

Abstract

According to Daniel Goleman, the ability to boost the motivation of achievement, commitment, initiative and optimism. Commitments are aligning themselves with the target groups and institutions or the community. People with this ability will be ready to make sacrifices for the fulfillment of the target institutions or communities is more important, encouragement to feel in a larger mission, using the values which are based on conscience in making decisions and implement the choices and actively seek opportunities to meet mission group or community. Rachel Carson has struggled to maintain its commitment, after he discovered in his research that pesticides can damage the environment. Finally, he published a book entitled Silent Spring. Carson realized that his book would give rise to controversy, but he was with his commitment to save the environment remain firm in his stance. In the book called Carson held a serious public debate about the huge losses to be borne by nature a very loved and talked with great confidence about how fragile state of all living creatures, including humans, due to the use of DDT and chemicals other more toxic. Carson opposed by the agricultural industry, a massive campaign to discredit a warning. Nevertheless he kept his commitment to save the environment. Finally, President John F. Kennedy was impressed by the book and re-ordered study of the Federal pesticide policy. In 1963, the advisory body president for scientific affairs supported the establishment of Carson. Now people recognize that the idea of supporting a modern environment with the emergence of Company Social Responsibility, begins with the publication of the book Silent Spring. "A thousand words from him, then the world took a new direction" said one editor of the book. "Once the enormity of the power of purpose in life is supported by the emotional commitment" wrote Cooper and Sawaf the Executive EQ.

What did Rachel Carson is put all the talent and energy with the purpose of life with a strong motivation or emotional commitment. "There is no great work in the world has ever happened without morale boost" said the German philosopher, Hegel. The leaders and executives must realize that the motivation proved to be more important than intellectual or technical skills. However that move the motivation is not the head, but heart. "Truly in the body of Adam's son is a piece of meat. If he was good, then let the whole body, and members of other bodies will make it better. He is the heart "as the word of the Prophet Muhammad. Liver is the leader, should follow the guiding commitment, while the other limbs are the people who must obey their leaders.


source:http://journal.amikom.ac.id

Hear YOUR WIFE

Mohammad Suyanto

Abstract

Walt Elias Disney was born on December 5, 1901 in Chicago, Illinois. He started to love drawing and art set mempekerjaan at 7 years old. He was also very interested in photography. As a teenager he went to school in the afternoon and went to the Academy of Art at night. When World War I broke out, he tried to join the army, but still too young. So he placed in the Red Cross, because of his age and was sent to abroad by riding the ambulance which was decorated with cartoon characters. When finished the war, Walt Elias Disney's venture into Hollywood with the ability to draw and $ 40. He started the business with his brother to make an animated film and quickly became famous in Hollywood. In 1920, Disney moved to Kansas City, he worked as an animator Ub Iwerks. Company where he worked, the Laugh O Gram Company went bankrupt. In 1923, he left Kansas City to Los Angeles to find work in the movie business. At first unsuccessful, and he remained determined to stay in Los Angeles rent a camera, build an animation stand and made a studio in his uncle's garage. He started the business with his brother Roy. Alice first film did not make the company look up, so does the film both Oswald the Rabbit, which was launched in 1927 pad. The failure turned into success after the rat made by listening to his wife's advice.

"I hope never to ignore that all of this started with a mouse", said Walt Disney in the late years of his life. Told at one time early in his career, Disney's family friendly with a mouse in his office. Rats often appeared on the drawing board to produce inspiration. An impressive story. The fact that the mice that question started life as Mortimer Mouse. Walt Disney's wife, Lilly does not agree with that name and suggested instead Micky. Walt heard. Is just to please his wife or in his heart Walt Disney also admitted that Micky is a name that is ideal for launching a business empire, no one knows. Micky's name is a name that is more friendly and more informal, which has a relationship with ordinary people.
Pada1928, Mickey Mouse was created and made appearances in the cartoon world for the first time using voice .. On December 21, 1937, animated by the first special music, Snow White and the Seven Dwarfs, was introduced in Los Angeles. Was made at a cost of over one million dollars, which is a lot of money. Over five years later, Walt Disney produced, animated classics such as Pinocchio, Fantasia, Dumbo and Bambi.


source:http://journal.amikom.ac.id