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Mohammad Suyanto
Abstract
The fourth step, after we have a positive mental attitude, have a dream and has started a business was how to bounce business. For businesses bounce we need to think, try and pray harder for our companies have a better position than other companies. This is what we call by using the strategy. When we do not know how berstrategi, because they do not have the science. What is marketing, what is human resource management, what is financial management and operations management what it is, it does not know. Science is the way we find in managing the business. How can the company continue to run, still can pay employees and still no activity had also a strategy.
When we first started with friends founded Primagama, with only a 2 students, so we tried to find strategies to get more students. I have discussed previously are invited 3 neighbors with certain conditions. Simple language is charity. "You come alone," we asked. "No cost Mas" they said. "Best .. but the conditions brought Speda motors" we give the requirements. "Near kok. The road could be Mas "they replied. "Anyway you have to take motorcycle" we hope. "Oh .. yes .. Mas" they are willing. After they entered counseling, seen in front of the number of motorcycle 6 consisting of 2 of our motorcycle actual students, 3 students free bike and motorcycle instructor 1 (tentor). With eliminate the 3 students are to our charity and is a weapon very powerful marketing. A small tutorial that existing activities. The existence of the activity is part of marketing is very important, although it is still a simple activity. It also makes us more confident, so I myself have come out of the room and in front of the office nampang, because there is activity. In my heart I said "Why .. There's .. There are students who test counseling we did ". Then my friend asked to open on Sundays. Incredibly, there were 14 children mostly come from the Holy register our tutorial. Increasing confidence.
We are constantly trying to make the students more. Strategy in our language we do is do something different with the others. Opportunity we get after the issue that the college entrance test state at the time of matter called IPA / IPS Integrated. All high school students to interpret what confused the matter of IPA / IPS Integrated, including the teacher, too. We are also confused, so we consulted the Department of Education. From the results of these consultations we finally have a little picture of the IPA / IPS Integrated. Then we make about IPA / IPS Integrated think our version that is not necessarily true. We invite high school students by using the Test Trial UPA / IPS Integrated free. Predictable, students interested very much and that's an opportunity to market our test counseling. Before the test trials started, we make promotion to the participants, about one of the benefits Primagama test than any other guidance. From the campaign netted 62 students who follow the guidance Primagama test. Different strategies with assistance from other tests, as we call it a unique touch strategy. Learn more SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance
source: journal.amikom.ac.id
Mohammad Suyanto
Abstract
Starting a business with no other cash in the field of information technology is when I founded the company PT. Excellindo time, the company engaged in the field of Internet Service Provider (ISP). At the time of hire AMIKOM Yogyakarta internet connection with bandwidth 512 KB (0.5 MB), I call one waiter employees Technical Unit (UPT) which I think can I teach business. As my previous writing, that all people can become entrepreneurs, then saypun also wanted to prove that my employee, who was then just a lowly employee, just graduated from high school, not a scholar, but I'm sure that he can conduct business like a businessman. The employee named Mr Hanafi. "Pak. Can you sell bandwidth? "," As long as I was taught Pak Yanto, Insha Allah be "answered Mr. Hanafi. "The way you sell AMIKOM bandwidth. If there is a new purchase Pak Hanafi additional bandwidth for the message that the organization purchased "I said with a little lecture. "Oh. So yes Pak Yanto. I tried it sir "replied Mr. Hanafi. "Mr. Hanafi should target the market that is not too much trouble, for example, instanti, universities, etc., if the marketing name in the industrial market or business market." I said a little patronizing.
Pak Hanafi then prepare all the equipment in order to sell the bandwidth as well. Despite the makeshift offices and employees from AMIKOM students, but the spirit of Pak Hanafi burning that makes still optimistic.
He berkeling from one institution to another institution of higher education and one to the other universities. "It's hard yes Pak Yanto. I have not succeeded "he said, a little complaining. "My experience. If Mr. Hanafi has come at 100 instanti or college, God willing, will one or two bandwidth messages to Mr. Hanafi "I said, share a bit of experience. "I try again sir. Please prayer "he said, say goodbye to offer bandwidth back. Finally, after many instanti or universities that were visited, there were also requested to submit a proposal bandwidth sales. The first institution, who believe with Mr. Hanafi was PPPG Arts,
In the first year with the business without the cash, it could generate sales of approximately Rp. 200 million. Ahirnya we established PT. which legally accountable, namely PT. Excellindo time. I'm a little dream, that this company would become a company like Time Warner. When Mr. Hanafi meet with friends who also manage the ISP, saying that "It must be large Excellindo Times. Pemodalnya strong. AMIKOM ". "Mr. Hanafi responded with a smile as he said" The strong is not the capital, but the education business. "
In the second year, sales rose sharply, an increase of five times that reached Rp. 1 billion. Pak Hanafi suggested "Mr. Yanto. What if we open a computer store? Sometimes the projects also need a computer ". "Go ahead" I replied. The third year, sales reached Rp. 3 billion, and fourth years have penetrated angaka Rp. 5 billion and now has reached more than Rp. 10 billion. All of which can be built by starting a business without cash. This simple lesson can hopefully give us all inspirisai, although only very small. Learn more The mind of a technopreneuress: differentiating the self-leading, entrepreneurial from custodial, managerial female [An article from: Technovation]
source: journal.amikom.ac.id
Mohammad Suyanto
Abstract
After advertising in The Daily People's Sovereignty measuring 20 cm x 3 columns appear. I've said before, building and advertising can be paid at a later date, without having to use cash. A few moments later, the impact of advertising and distribution of brochures in schools began to show results. One by one start registering some computer courses. At the time of starting the course the participants reached 35 students. I gave a public lecture that is motivating to students. After a late finish, I invite students to question everything that relates to the course. One student asked mgacungkan hand as "sir. This computer course or courses what. Why there is no computer? ". The question that really surprised me, because I did not expect that there will be a question like that, as I asked. "My sister had read in the RD loop about this course?". "It's Mr." replied the student. Then I asked again "What does the ad?". "Education has a year computers of practical business and entrepreneurship" the student replied. I explained "One month is our practical business education and kewirausaan. This is important dik. (In my heart to say, but you also have to pay). After one month we begin a new computer course. ". "Oh ... so to sir" the boy said.
Within a month, I give my entrepreneurial education began with an entrepreneurial spirit of education, when it was given the Achievement Motivation Training (AMT), which was conceived by David McLalland. The material is very interesting, because it touches the soul of the students. The contents of these materials ranging from regulations made with the AMT so successful, self-portrait, self description, discussion gap, Johary Window, until the end Goal Setting premises reflection and prayer. Most students will almost certainly cry, regretting his mistake either to others or to both parents and to the Lord. Usually they like being born again and motivated to reach his goals, to be successful. Some comments from them after following AMT include "I feel born again sir" said one student. "I learned my self sir" commented another student. "My goal is very close. Like in my eyelid. Lived to reach "another student said again Once motivated, the students began equipped science and business entrepreneurship. Starting from a positive mental attitude, carving a dream, took the step to be an entrepreneur, a business strategy of driving up to how to deal with failure. Very nice lesson for students. One by one in a month that students begin to pay the course fee.
Does not feel the day went very quickly and finally one month has been exceeded. Because they are very satisfied, almost all students eventually pay the course fee and wanted to stay to join my courses. Of the money credited my computer some 12 computers. "Yes sir no computer" commented the students with a little tease. "His name is just too computer courses. It must have the computer "and I replied in my heart to say that your money actually, if you do not pay we can not buy a computer. That simple bit of my experience in open computer courses without cash. Hopefully inspiring start a business without cash. Learn more Doing Business in Rural China: Liangshan's New Ethnic Enterpreneurs (Studies on Ethnic Groups in China)
source: journal.amikom.ac.id
Mohammad Suyanto
Abstract
Similarly when I set up a computer course. Building as I have discussed previously, can be done with payments in the back. We pay the rent of the building after we had the money in accordance with what we planned. Facilities chair can also use the rent can be paid at a later date. Even we iklanpun can also pay at the back. I was fortunate to be working with the Daily People's Sovereignty at the beginning of starting a business. This daily helped me by providing the advertised facilities may be paid later. Besides sharing a brochure to schools, one of the flagship advertising to find potential participants of the course. At first, I just put on line ad, because the cost is cheap, but to build the image, we need an ad that not only text ads, but ads to build brand, and can increase sales.
After I finished designing your ad by using the considerations, including the targeted goals, product benefits offered courses, which use creative strategies, attraction and compelling message execution style that is used, then I take the design to the daily office is located at Jalan Mangkubumi. Arriving at the office, then I ask at the reception, so I can see the ads to advertise. The reception that I met delivering advertising section. I expressed my desire to serve advertisements to the ad. Advertising section happy to help me. My experience in negotiating payment and the amount of advertising costs is what I want to share. Small companies or big companies wanting to set up effective advertising, cost, and if light can be paid at a later date. I also mengingikan things like that.
Steps I did try to ask the advertising costs for a year and snapped, "Sir if I can place an ad size 20 cm x 3 columns, every day for a year how much sir?" Then the ad staff count and he found considerable value when that, hundreds of millions of rupiah. "If this magnitude, Mr. Yanto be a special discount, 70%" said the official ad. In my heart "huge cut.". "Put a one-year advertising Pak Yanto?" Tanya advertising officer. I paused for a moment, because it costs so much, in my opinion at the time, but the cut is very interesting. "My first pair of three-month yes sir, but I have fixed the cut 70%". The officer was returning to calculate the ad, with a calculator., Then he called his boss "To Mr. Yanto. It's okay, but it is every day sir? ". I paused for a moment, because I think it is still very large, let alone set up a computer course with no cash., "One week old double yes sir. But the pieces still 70%? ". The commercial officer in consultation with the boss again, since then "Yes .. may sir. "As usual you sir. Can be paid after the ad contained "I pleaded. "Yes. Pak Yanto, as usual "the officer replied that ad. A very interesting lesson from my experiences is to get a cheap price made by buying in large quantities in advance and ask for specific pieces, and then gradually negotiate with maintaining these pieces, but buying in smaller quantities. More than that can we pay in the future. Learn more Doing Business in Rural China: Liangshan's New Ethnic Enterpreneurs (Studies on Ethnic Groups in China)
source: journal.amikom.ac.id
