STRATEGY Pursuit DREAM

Mohammad Suyanto

Abstract

In previous writings, to manage the dream you can do by creating a dream and trying to catch up. While at this writing, how the strategy is to pursue the dream?. The concept of strategy to pursue Hammel and Prahalad strategy to pursue the dream (vision) called the Strategic Intent.

Formulation of a strategy to pursue the dream (vision) developed gradually and is consistent. This strategy should have a vision that will achieve a minimum of ten years to come. Dominate the market for Sony, Wal-Mart, Chrysler, Microsoft, General Electric, Cola-Cola and other admirable companies using strategic intent.

Chairman Sony, Akito Morita noted that young people like to listen to music wherever they go. Morita draw conclusions from the facts without the need for research, but thinking far ahead without a known community, which created the Walkman. Brilliant market design is not a coincidence. Morita and Sony's success is finding the markets future, not the current market, that is by describing what he called "pioneering spirit". Morita said, "Sony is a pioneer and was never intended to follow the others. Through progress, Sony wants to serve the whole world. Sony will always be the inventor of the unknown ". While Wal-Mart to pursue a dream with his discount, Chrysler in the minivan, Microsoft with Windows.

Intent strategy formulated in stages and more challenging if there are challengers. Salt, challenging Suzuki honda, Marriot Hotel menohok Hilton and so forth. In pursuing the strategy of this dream, the future is not only conceivable, but it must be built. So the architect who created the necessary things that have not been created. Combination of leaders and implementers. In the implementation of strategies based on this dream requires the Strategic Architecture, which is a combination of the future of knowledge (information architecture), behavior, values and structures (social architecture) and financial architecture. Strategic Architecture as the blueprint for the spread of the high level of new functionality, the acquisition of new competencies, or the migration of existing competencies and reconstruct an intermediary with the customer.

In a strategic intent, the dream must have an obsession to succeed and should be achieved gradually. In implementing this strategy requires pursuing the dream of strategic architecture, which is a combination of the future of knowledge (information architecture), behavior, values and structures (social architecture) and financial architecture. Learn more Hungry Girl: Recipes and Survival Strategies for Guilt-Free Eating in the Real World


source: journal.amikom.ac.id

DREAMS AND MANAGING imagination

Mohammad Suyanto

Abstract

Dreams are the images of events or anything that appeared in his sleep. Dream is to see something in the bed or fantasize something unattainable. But now can we define the dream is still fantasize what might be achieved although there is no picture or how to achieve it is very difficult to achieve. While imagination is the imagination or delusion or fantasy. Basically, dreams and imagination are imaginary.

According to Gary Hammel and CKPrahalad, dreams and imagination is the source of energy menggerakkkan an organizational strength. In the management literature of dreams and imagination called vision. Motorola dream to create a world without wires, teleppon not in place and dicantolkan all men will pocketed a portable phone. Bill Gates dream of "A computer on every desk in every home, running Microsoft device". Bill Gates created the operating system MS-DOS, it makes Windows that causes Bill Gates became the world's richest entrepreneurs.

Jeff Bezos is the founder of Amazon.com, which is the best store on the Internet in 2002 version of Yahoo magazine. Why is he named his company with Amazon?. Because "the Amazon River is the largest river in the world" said Jeff Bezos. What about the river Nile?. River Nile is the longest river in the world. Amazon river contains water 20% of the world, the dream of Jeff Bezos about his company would become the company that controls 20% of the world market. Amazon.com to open the E-Commernya site in July 1995, to sell 15.7 million dollars in 1996 and jumped to 600 million dollars in 1998. Amazon.com reported on November 1 until December 23, 2002, consumers who do order in the world 56 million items.

When I was with my friends founded AMIKOM Yogyakarta, I dreamed of 10 years will be the best Universities in Indomesia Computer. Perhaps those who saw the building as a house, because it's home, then people will metertawakan sarcastically. But now with the 4219 student and Diploma III Information Management majors accredited "A", the first in Indonesia by building grand enough, and air-conditioned, the former will change snickered cynically laugh no longer, and some even laugh because kagum.Memanglah dreams and imagination of an entrepreneur is sometimes ridiculed by other people, because of weirdness. But really dreams and imagination is a prayer. The best way to manage your dreams and imagination is to create a dream and the imagination itself. Learn more How Do Dinosaurs Play With Their Friends


source: journal.amikom.ac.id